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SRV-01 // ACTIVE SERVICE
STUDIO DISCIPLINE // Concept Design

Product Concept Design.

Translating napkin sketches and raw engineering requirements into sculptural, production-feasible product concepts.

DEFINITION

Product Concept Design is the discipline of transforming an early functional requirement or invention into a coherent, ergonomic, and aesthetic physical product architecture.

WHAT LOOP CREATES

LOOP works directly with founders, engineers, and hardware teams to iterate form language, silhouette balance, and human factors. We do not stop at flat artistic sketches; we sculpt 3D concept envelopes that respect internal component bounds (PCBs, batteries, motors, sensors) from day one.

01 // ASSETS

DELIVERABLES DELIVERED TO CLIENT.

100% INTELLECTUAL PROPERTY TRANSFERRED
.STEP / .OBJDELIVERABLE

3D Digital Concept Envelopes

Sculpted 3D spatial volumes ensuring all internal electronics and mechanisms fit comfortably.

High-Res PDF Vector / 3DDELIVERABLE

Form Exploration & Silhouette Studies

Iterative aesthetic directions exploring proportion, curvature continuity, and brand presence.

Ergonomic ReportDELIVERABLE

Ergonomic & Anthropometric Validation

Human factor analysis checking grip radii, reach zones, visual sightlines, and tactile touchpoints.

CMF GuideDELIVERABLE

CMF Direction Palette

Early exploration of colors, materials, surface finishes, and parting lines.

02 // EXECUTION

THE SERVICE WORKFLOW.

STAGE 01

Briefing & Internal Component Audit

We catalog your board dimensions, battery pouches, ports, sensors, and structural constraints.

MILESTONE: Component Volume Matrix
STAGE 02

Silhouette & Proportion Studies

Exploring multiple design directions balancing aesthetic character with volumetric efficiency.

MILESTONE: 3 Core Form Directions
STAGE 03

3D Surface Sculpting

Generating preliminary 3D concept bodies in digital space for ergonomic evaluation.

MILESTONE: Digital Clay Review
STAGE 04

Concept Selection & Refinement

Refining the chosen direction into an engineered envelope ready for precision CAD modeling.

MILESTONE: Approved Form Lock
TECHNICAL STANDARDS COMPLIANCE
  • Curvature continuity G2 / G3 surface transitions
  • Ergonomic clearance standards for 5th to 95th percentile users
  • Draft angle feasibility for future molding tooling
  • Parting line placement optimization to hide tooling seams
DELIVERY FILE FORMATS
.STEP.IGES.OBJ.FBXHigh-Res PDF Presentations

All files are provided in structured directories with version control notes.

03 // PROOF

DEMONSTRATED IN CONCEPTS.

VIEW ALL CONCEPTS →
CONCEPT 001|Smartphone
SPECULATIVE
MATERIAL: Grade 5 Titanium (Ti-6Al-4V) & Zirconia Ceramic
INSPECT 3D CAD
Industrial Design / Surface Modeling / CADConsumer Electronics

AETHER / ONE

IN PLAIN ENGLISH:A titanium unibody smartphone engineered with internal vapor-chamber cooling, triple camera housing, and zero-bezel acoustic sound.
DIMENSIONS:148.4 × 71.2 × 7.35 mm
TOLERANCE:±0.025 mm CNC datum registry
VIEW SMARTPHONE ARCHITECTURE
CONCEPT 004|Protein Powder Container
SPECULATIVE
MATERIAL: Post-Consumer PCR-HDPE & Food-Grade Silicone
INSPECT 3D CAD
Packaging Design / CMF / Product VisualizationFood & Nutrition Packaging

KURA / CELL

IN PLAIN ENGLISH:An airtight protein powder container with a quarter-turn twist lock bayonet lid and magnetic docking scoop.
DIMENSIONS:Diameter 118.0 mm × Height 192.0 mm
TOLERANCE:Thread engagement tolerance ±0.08 mm
VIEW PROTEIN POWDER CONTAINER ARCHITECTURE
CONCEPT 005|Biometric Wristband
SPECULATIVE
MATERIAL: Fluoroelastomer (FKM) & Grade 5 Titanium
INSPECT 3D CAD
Ergonomics / CMF / Mechanism VisualizationWearable Device

SYNAPSE / BAND

IN PLAIN ENGLISH:A medical-grade biometric wristband that measures arterial pulse waves through dry titanium sensor contacts.
DIMENSIONS:Band width 22.0 mm × Core thickness 5.2 mm
TOLERANCE:Electrode sensor seating ±0.015 mm
VIEW BIOMETRIC WRISTBAND ARCHITECTURE
04 // INQUIRIES

FREQUENTLY ASKED QUESTIONS.

Does LOOP build physical foam or clay prototypes?

No. LOOP focuses exclusively on the digital product development layer. We produce high-precision 3D digital prototypes and CAD models that you can send directly to 3D printing services, CNC shops, or rapid prototyping vendors.

What do I need to start a concept design project?

Anything from a napkin sketch, rough schematic, preliminary PCB outline, or a written requirements document describing the product's function, target user, and mechanical needs.

How do you ensure concepts can actually be manufactured?

Unlike purely artistic illustrators, LOOP models concepts directly with manufacturing awareness: constant wall thicknesses, parting line logic, draft angles, and clearance allowances for thermal expansion and assembly.

DIRECT INTAKE

READY TO COMMENCE Concept Design?

Send us your sketch, board dimensions, or mechanical requirements for direct engineering collaboration.

START A PROJECT